Advertise on ecosia1/28/2024 They reach upwards of 720,000 search requests a day and are able to fund planting a new tree every 10-12 seconds. “We wanted to see exactly how much we were spending to serve our website, and have the ability to utilize only the capacity we needed.”Įcosia has 2.5 million active users a month, and is trying to reach 5 million active users. We could not react quickly enough to spikes in traffic and were delivering sub-optimal performance during peak hours,” said Gregory McCue, Chief Technology Officer at Ecosia. As our traffic started to increase, we quickly realized that using dedicated hosting would not scale. “We needed a service that provided us with excellent options for scalability. Prior to moving to AWS, Ecosia was hosting its applications on dedicated servers with traditional hosting companies. In 2013, Ecosia turned to AWS to host their website and search engine on Amazon CloudFront, Amazon Elastic Compute Cloud (Amazon EC2), Amazon Route 53, and Amazon Simple Storage Service (Amazon S3). After plug-in installation into the browser, every user sees the progress of planted trees in their browser in the upper right corner. All the user has to do is use the search engine and for every ad click, they donate money towards planting trees. They invest money generated from advertising into planting trees in Burkina Faso, Madagascar, and Peru. Since they launched in December of 2009, they are close to hitting the “5 million trees planted” milestone and have a goal of doubling their users by year end.īy reaching users where they are and with no financial asks, Ecosia offers a search engine with social good in mind. They donate $100,000 or 80% of their monthly profits from ad revenue to nonprofit conservationist organizations every month, with a focus on tree planting. Ecosia, a social business based in Berlin, Germany, is the search engine that plants trees.
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